- Shopify Plus
- Digital design
- UX/UI
In less than a decade, Fairfax & Favor have established themselves as one of the leading brands of country footwear and clothing. With their exponential growth showing no signs of faltering, they required an overhaul of their online store that was both future-proof and effectively showcased their brand and products.
Keen to stick with their existing development agency, we worked alongside TRS Design on the build (this project is one of just two that we have haven't developed in-house). We provided them with a comprehensive set of designs covering all facets of the website. We also developed a detailed style guide to ensure website consistency during the build.
AOV increase
Order increase
Returning engagement increase
“Field are an amazing team who instantly understood the brand, the requirements, our customer base, and where our eCommerce platform needed to be. We continue to trust their judgement, expertise and knowledge as a key partner.”
Our design fuses best practice UI/UX with classic design detailing in a feature-rich website. Highly customisable theme sections help showcase products, display current promotions and highlight USPs.
We created flexibility with a multitude of PLP layouts to be utilised for a variety of collection types. There are opportunities to feature promo blocks for blog and collection content, subcategory links and rich filters. A quick shop feature allows users to select variants and purchase products directly from the listing page.
The website is packed full of functionality throughout, whilst not compromising on design execution. It houses rich search functionality powered by Algolia, a visual product variant selector, push cart and a heavily featured PLP with product tiles including quick shop, colour variants, product labels and out of stock notification functionality.
“The guys at Field have been a dream to work with. They blended seamlessly with our existing team to help deliver our new website on time and within budget. They instinctively understood our brand and got under its skin, helping create a new digital language that perfectly complimented our product range. The resulting website is fully-featured yet easy to navigate, providing our customer base with a rich, engaging shopping experience.”
